AF Distributors is one the largest two-step distributors in the Western United States, supplying brick and mortar dealers with Fireplaces, Hearth Products, BBQ Grills, and Outdoor Heating Solutions.
AF Distributors was established in 2009 by Keith Richardson, President and Owner, originally focused on built-in BBQ Grills in the Phoenix Metro area. But the story doesn’t start there…
Two years prior, Keith ventured to Australia where he worked for Beefeater, an Australian Grill company located in Sydney. It was there that the spark of passion for barbecue grills was ignited. He brought this passion back with him to the US, and made Phoenix, AZ the epicenter.
As AF Distributors grew over the years, the evolution began as they expanded their product offerings to include Fireplaces, Outdoor Heating and Outdoor Kitchen products. Arizona Fireplaces, our sister company, was a catalyst in giving AF Distributors a platform for immediate credibility, critical mass, and knowledge in the fireplace category, accelerating its growth. Our company also partnered with numerous Fireplace, Heating, and Grill manufacturers like IHP, Napoleon, Bromic and RH Peterson to provide its core dealer network with additional avenues to grow. Today we are standing strong with over 140,000 square feet of inventory and selling over 30 different industry-leading brands.
But since its inception, the heart of our company is always putting the dealers first. If we can help our dealers become more successful, the byproduct of their success will be our success.
- Keith Richardson
Keith Richardson | President, Owner
The AF Difference
Solutions
With over 50 Brands housed within 156,000 square feet of warehouse space, our shelves are well-stocked for immediate orders.
We have six warehouses in our 2 locations: Phoenix, Arizona and Dallas-Fort Worth Texas.
We’re more than just sales. We can provide product training as needed, and keep our dealers aware of upcoming manufacturer promotions, trainings, and events.
Supply
We offer Same-day or 24 Hour shipping for products in stock and ordered by noon, Monday through Friday.
Ask us about our low pre-paid freight amounts & competitive freight programs.
We partner with our Manufacturers to offer our dealers aggressive display programs, so they can show their customers the latest in product offerings.
Service
Dedicated territory specific sales and customer service teams standing by to assist from first call to delivery.
Sales support teams such as warranty, tech support, accounting and marketing are also available to assist specific questions dealers may have.
Easy-to-navigate 24/7 dealer portal makes any sized order simple!